WHO APPROVED THIS!?
PEPSI is facing backlash today, with the release of a brand new commercial that many are saying appropriates the resistance.
The commercial features Kendall Jenner in the midst of a photo shoot, when she notices a protest in progress. She then whips off her blonde wig, smears off her lipstick, and joins the group.
Jenner then approaches a line of policemen, hands one of them a Pepsi, to which he smiles and the crowd erupts in cheers.
The backlash to the video came in fast, with Pepsi using the imagery of various protests before and after Donald Trump's election to sell their product.
The image of Kendall approaching the police is very reminiscent of Black Lives Matter protester Ieshia Evans back in 2015. Except Evans?
As Huffington Post says:
"If only she had a Pepsi".